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Mike Lovell

Mike’s career is broken into two phases; the first 15 years in IT / telecom channel and direct sales, with the likes of Marconi, Fujitsu & Computacenter selling into global enterprises, systems integrators and SMEs. He brings a wealth of experience in driving service and product sales through large distributed sales forces with a focus on building mindshare, simplifying propositions and taking market share.

The following 10 years have brought experience across B2B2C environments with the likes of Nokia, O2 and JET petrol stations. Mike was responsible for driving FMCG smartphone sales through O2's retail, call centres and online channels for Nokia. Mike's work with JET petrol stations since 2013 has included helping develop forecourt dealer propositions and messaging, national consumer promotions, loyalty strategies and brand awareness as well helping drive footfall across JET's 350 UK forecourts.

Mike has been with SHC since 2011. His key strengths are based on understanding what the compelling commercial proposition of an organisation is to the market, and then understanding how to either drive business direct to end customers or leverage channel sales & marketing.



A team of marketing experts focused on B2B and Consumer (B2B2C) markets. We build customer partnerships that challenge and enhance the effectiveness of marketing output, based on our experience of what works and what does not.


If you are a freelance consultant with strengths in marketing or sales strategy, business proposition development, marketing communication or channel marketing programme delivery please get in touch, we would love to talk to you!