4 / January / 2019
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Jane entered the field of marketing 13 years ago via brand consultancy The Value Engineers, having attained a first class MBA at Cambridge University. Her experience covers areas such as strategic planning, new product & service development, qualitative market research and brand development.
Jane has worked extensively on projects in the Financial Services industry, across EU markets. This experience includes development of new payment card propositions in Poland, Italy, France and the UK, and also spans projects in retail bank current accounts, private banking, SME products, mortgages and savings.
Jane’s skills include brand development, marketing strategy, customer insight, proposition development, segmentation, marketing, brand architecture, consumer behaviour, brand management, positioning, FMCG, strategic planning, strategy and marketing communications.