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Jane Dalton

Jane entered the field of marketing 13 years ago via brand consultancy The Value Engineers, having attained a first class MBA at Cambridge University. Her experience covers areas such as strategic planning, new product & service development, qualitative market research and brand development.

Jane has worked extensively on projects in the Financial Services industry, across EU markets. This experience includes development of new payment card propositions in Poland, Italy, France and the UK, and also spans projects in retail bank current accounts, private banking, SME products, mortgages and savings.

Jane’s skills include brand development, marketing strategy, customer insight, proposition development, segmentation, marketing, brand architecture, consumer behaviour, brand management, positioning, FMCG, strategic planning, strategy and marketing communications.


A team of marketing experts focused on B2B and Consumer (B2B2C) markets. We build customer partnerships that challenge and enhance the effectiveness of marketing output, based on our experience of what works and what does not.


If you are a freelance consultant with strengths in marketing or sales strategy, business proposition development, marketing communication or channel marketing programme delivery please get in touch, we would love to talk to you!