4 / January / 2019
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Christine Gupta
Christine has over 30 years marketing experience on the client and agency side working on international brands as well as on small local assignments. In recent years, however, she has increasingly focused on the B2B needs of clients wishing to market sustainable or disruptive technologies; green/renewable or something that will shake up the existing model of how things work. These technologies include cloud computing, LED lighting, renewable energy, sustainable vehicles and IT Security.
Christine has worked with technology clients including Accumuli, Dialight, Arum, RSA Security, ITT Network Systems & Services, and ADP. She cut her marketing teeth on B2C campaigns with the likes of Linn Hi-Fi, Pringle Knitwear, Harris Tweed, Daiwa golf clubs, Rossignol skis, Salomon, and RBS.
Specialisms include strategic planning, event management, channel marketing and engagement, copywriting, including translating tech jargon into commercial language, content marketing, social media, PR and awards.
“Christine did a great job at getting Dialight's success publicised throughout the media in Europe. She has thorough understanding of conventional and digital marketing, which helped keep the Dialight name in the forefront of our customers’ minds.” Richard Gill, Founder, Great Impressions (formerly RSM at Dialight)
