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Christine Gupta

Christine has over 30 years marketing experience on the client and agency side working on international brands as well as on small local assignments. In recent years, however, she has increasingly focused on the B2B needs of clients wishing to market sustainable or disruptive technologies; green/renewable or something that will shake up the existing model of how things work. These technologies include cloud computing, LED lighting, renewable energy, sustainable vehicles and IT Security.

Christine has worked with technology clients including Accumuli, Dialight, Arum, RSA Security, ITT Network Systems & Services, and ADP. She cut her marketing teeth on B2C campaigns with the likes of Linn Hi-Fi, Pringle Knitwear, Harris Tweed, Daiwa golf clubs, Rossignol skis, Salomon, and RBS.

Specialisms include strategic planning, event management, channel marketing and engagement, copywriting, including translating tech jargon into commercial language, content marketing, social media, PR and awards.

ABOUT US

A team of marketing experts focused on B2B and Consumer (B2B2C) markets. We build customer partnerships that challenge and enhance the effectiveness of marketing output, based on our experience of what works and what does not.

JOIN THE TEAM

If you are a freelance consultant with strengths in marketing or sales strategy, business proposition development, marketing communication or channel marketing programme delivery please get in touch, we would love to talk to you!