INSIGHT

Content is king!

Fact 1 – Up to 80% of customer decision-making is completed before the formal sales cycle starts

Fact 2 - A lot of company communication is pretty forgettable or obviously self-serving

We all have our work cut out when it comes to growing a business – there are numerous challenges including a few in marketing – here are some you might recognise:

I recently travelled through Uganda with my fabulous friend Amanda Weller and The Gorilla Safari Company.  We covered much of the south west of the country – from Entebbe to Lake Mburo, down to the gorillas in th

"Where the work can be done outside better than it can be done inside, we should do it." Alphonso Jackson. Former US Secretary of Housing and Urban Development.

The Mongol Rally, a 12000-mile journey through 24 countries traversing mountain ranges, deserts and potential war zones, in aid of charity, takes place every summer. It is both a challenge and an adventure, two of the things we love the most at SHC.  

SHC is a growing marketing service provider for organisations in the technology sector, where we deliver full or partial outsourcing of an organisation's marketing function.

Brands are challenged with driving up their ‘share of wallet’ and increasing market share.  Marketers are continually faced with finding new ways to help meet these business goals.

Our Part 1 blog looked at ways to avoid blowing your website budget from the supplier engagement perspective. Here we move on to address ways to avoid the same problem but from the internal perspective – i.e. issues incurred from within the organisation.

Your website is quite probably the single most important marketing activity you and your business will engage in, and possibly the most costly.